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6 Principles of Persuasion to Boost Your Staffing Business

Ask yourself, “what makes one recruiter more successful than another?” Maybe you attribute their success to hard work or even luck. Some recruiters believe that if only they can find the “magic dust,” it will solve all of their challenges dealing with clients and candidates, leading to more placements.

While hard work and luck are important factors, science has revealed that the psychology of persuasion plays a significant role in a recruiter’s success. By developing the skill of influence, you will have the power to capture clients and candidates, influence their decisions, and motivate their actions.

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Historically, temporary and contract staffing have comprised 80-90% of the total staffing market, while search and placement have enjoyed a much smaller piece of the pie.* As companies navigate their way through the COVID-19 pandemic, there will be an even greater preference for contract labor, widening the gap between the two business models for recruiters. This session will guide recruiters through the process of launching a contract staffing business and create greater financial security with recurring revenue.

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