King of Prussia, PA – November 11, 2023 – People2.0, a global leader in employer of record (EOR) and agent of record (AOR) services, today announced the appointment of Craig Cohen as their new Global Chief Revenue Officer (CRO). With a 30-year tenure in leading growth for top SaaS companies in the HR tech space, Cohen brings a wealth of experience and leadership to the People2.0 team.
Cohen has played key roles in both large and small global organizations within the HR tech industry. He successfully led sales, account management, renewals, channel, and revenue operations teams at eloomi through cloud and SaaS transformations. His career also includes significant tenure at ADP, where he undertook various sales leadership roles. As General Manager for ADP Marketplace, he orchestrated the creation and expansion of ADP Marketplace, fostering partnerships with tech giants like Apple, Microsoft, Slack, Facebook, and Intuit. This achievement earned him a spot in Constellation Research’s Top 150 Business Transformation Leaders.
Cohen’s profound understanding of the HR tech landscape and extensive experience make him the ideal candidate to amplify People2.0’s dedication to seamless global talent engagement and pioneering solutions. As a servant leader, he values technical capability and domain expertise. His vision for People2.0 includes fostering a sales culture of belief, success, and shared growth.
“Having worked in several global organizations, I understand the complexities involved in hiring and navigating employment and labor laws, regulations, and compliance requirements,” said Cohen. “I am eager to collaborate with partners and customers globally to simplify the complexities of running global businesses and develop strategies that will propel our growth in the EOR space. Joining People2.0 as their Chief Revenue Officer is an exciting opportunity and aligns perfectly with my passion for growth, commitment to excellence, and drive to lead.”
People2.0’s CEO, Matt Levin, views Cohen’s appointment as pivotal to the company’s global growth. Cohen’s deep-rooted experience in HCM services and technology, coupled with his understanding of distribution partners from his time at ADP, makes him an invaluable asset to People2.0. Levin believes that Cohen’s proactive approach will address the challenges faced by their customers and partners in the global talent marketplace.
“Craig will be actively involved in the field alongside our sales and marketing leaders to gain first-hand insights,” stated Levin. “His intellectual curiosity will help us understand our competitors better and differentiate ourselves effectively.”
Cohen’s expertise in working with companies of varying sizes across geographies will play a crucial role in prioritizing growth strategies and bridging geographic gaps for People2.0. He also plans to foster greater collaboration between the product and technology team and the sales and service teams.
People2.0 welcomes Craig Cohen to its leadership team and anticipates a new era of growth, innovation, and exceptional service delivery in the global workforce management landscape.
