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The importance of employer branding in attracting key talent

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Think economic turbulence and an ever-competitive job market is enough to ensure quality candidates flock to your organisation? Think again. According to Hudson, 92% of Australian Professionals indicate that a company’s brand is an important factor in whether or not they will apply for a role. If a company cannot clearly position their brand and the benefits of working for them, they could potentially lose out on a wealth of talent.
A new Hudson RPO Report, How to Launch a Successful Employer Brand: Building on the Practices of Top Employer Brands, surveyed over 300 brands to uncover what separates top employer brands from the rest.
The below infographic highlights the findings, which cover everything from a formal strategy, support from senior leadership, employee brand ambassadors to clearly defined value propositions.
The key takeaway is that what sets aside top employer brands is a proactive response that involves all levels of the organisation to project a consistent, inclusive image.
Do you think having a strong employer brand has helped you attract talent? How do you differentiate yourself as an employer of choice?

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